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Third Light Launches Labels and Video Embeds for Faster Creative Collaboration

Third Light continues to expand Chorus’ powerful features, with the launch of Labels and Video Embeds in its latest release.

Chorus helps marketing and creative teams to be more productive, by enabling them to access their digital files faster and to collaborate more conveniently. Now, with the addition of Labels, they can include a list of icons to visually tag files using common icons people can easily recognize. Labels can show teams when files have been used on social media, for example. In addition, to cover as many use cases as possible, such as multi-approval process, Labels also offer users the option to add text.

With the introduction of Labels in the file metadata, Chorus boosts team collaboration, allowing people to add visible meaning to their file previews as part of the workflow, clearly showing visual information on what a file is for.

Mégane Rousselet, Third Light’s UX/UI Designer, comments:

"In a world of emojis, emoticons, and GIFs, people are receptive to visual language such as icons and signs. When managing media, they want to easily and quickly identify the files they need from a busy folder. By working closely with our customers, observing how they use our software, we designed Chorus Labels to make it easier and quicker for them to achieve this."

Goodbye to Third-Party Video Hosting Platforms

To help users add videos to their websites, Third Light has also released Video Embeds in this latest Chorus update. With a single-click Video Embeds allow marketing and creative teams to generate an embed code from a video file in Chorus. As with YouTube or Vimeo, the embed code can then be copied and pasted straight into their website, WordPress, Squarespace or any other CMS, without having to download the video file. Once the Chorus embed code is placed on the website, as the video is hosted and streamed directly by Third Light, there are no third-party video player branding or ads.

If the video is updated or replaced in Chorus, the video file embedded on the website will also be updated automatically. This also applies if users need to revoke the video, if it is deleted in Chorus, it will stop showing wherever the embed code has been used.

Sam Phillips, Head of Design at Third Light, says:

"We're really excited by these two new features. Labels are a really flexible approach to workflow and collaboration. They are ideal for giving extra hints about what a file is or what it is for, what state a file is in, or for simply drawing attention to a file. We leave it up to each team to decide how they want to use them. Video Embeds are a feature that we know people will find very useful, especially when you’re streaming a video and you don’t want to have other companies’ branding and advertising, as is the case with YouTube."

Below is a video clip demonstrating Chorus’ new Video Embed functionality on a website:

To find out more about how Chorus and these latest features could help your organization when managing digital media, talk to us about a guided tour, just [email protected].


DAM - Digital Asset Management Metadata Modules