Since you've reached this page it's very likely that you are at least curious about what digital asset, media management or image library systems do and if they are right for you. I hope this relatively short list will tell you which problems these types of systems are designed to address and hence, if you should pursue your enquiries further. Read more
In this article we consider the different ways in which an organisation can obtain a return on its investment (ROI) in a media management system (MAM, DAM or image library software) so those considering the acquisition of a system have a better chance of making a comprehensive and convincing case. Read more
Marketing Asset Management (MAM), Digital Asset Management (DAM), Media Server, Brand Asset Management software, Photo Library software, Image management system, Digital Media Management, Media Resource Management, Digital Library, Image Organizer...
I won’t go on.
All of the above names are applied to software products that, for most practical purposes, are essentially the same thing: software that helps you manage your photo, video, audio and other artwork files so you can store them, tag them, control who can access them, find them easily and reuse them. Or, in other words, products that enable you to manage your media files in ways that help you maximise the value you get from them.
The host of different names used to describe this basic purpose are justified mainly on the basis of the additional features that vendors provide, or on the motivation of the target customers for using such a product. Thus there is some justification for the use of diverging names, but if you are a newcomer to the industry it’s confusing. It’s helpful to know if a car is a car and a word processor is a word processor because it provides a common foundation on which to compare different offerings.
In this article we will explore what names are in use and any meaningful distinctions implied, so that you can determine which names you should be using in your search for a product to solve the problems you’ve identified. We conclude you only need search for "Digital Asset Management software" unless you have one of several very particular needs.Read more