In this article we consider the different ways in which an organisation can obtain a return on its investment (ROI) in a media management system (MAM, DAM or image library software) so those considering the acquisition of a system have a better chance of making a comprehensive and convincing case. Read more
Marketing Asset Management (MAM), Digital Asset Management (DAM), Media Server, Brand Asset Management software, Photo Library software, Image management system, Digital Media Management, Media Resource Management, Digital Library, Image Organizer...
I won’t go on.
All of the above names are applied to software products that, for most practical purposes, are essentially the same thing: software that helps you manage your photo, video, audio and other artwork files so you can store them, tag them, control who can access them, find them easily and reuse them. Or, in other words, products that enable you to manage your media files in ways that help you maximise the value you get from them.
The host of different names used to describe this basic purpose are justified mainly on the basis of the additional features that vendors provide, or on the motivation of the target customers for using such a product. Thus there is some justification for the use of diverging names, but if you are a newcomer to the industry it’s confusing. It’s helpful to know if a car is a car and a word processor is a word processor because it provides a common foundation on which to compare different offerings.
In this article we will explore what names are in use and any meaningful distinctions implied, so that you can determine which names you should be using in your search for a product to solve the problems you’ve identified. We conclude you only need search for "Digital Asset Management software" unless you have one of several very particular needs.Read more
Finding the cost of many DAM, MAM and media library systems is not as easy as you'd think. A small industry has developed around how organisations should evaluate, compare and select the DAM system that’s right for them. The price is sometimes unclear until the end of the evaluation process, as if it were irrelevant until you know if a product suits your requirements. If you don’t look carefully, you could easily get the impression that it’s a bespoke and very costly business and spend significant time with vendors whose products turn-out to be well outside your budget.
In this article we describe what the price ranges are, the key differences between the ranges and how you can avoid spending time only to find out a solution is well outside your budget.Read more