Articles

The rising requirements for media storage and the need to plan ahead

The first digital camera prototype actually appeared in 1975, and marked the start of a relatively swift journey into the world of digital media. Today, almost all of us snap away on our digital devices, capturing everything from our Sunday lunch to major life and even global events. In our personal lives, and at work, digital media is at the heart of everything we do. We capture, we save, we share, we comment, and we use digital media to communicate in our increasingly digital world. Read more

Digital Asset Management – how to demonstrate value and create a business case

If you've decided that your business needs an intuitive DAM system to take over from your old, complex legacy systems, demonstrating business value may be fairly easy, given the problems they pose with compatibility, integration, security or lack of functionality. If existing systems no longer meet the company's requirements, that's your obvious starting point. If you've never had any comparable tools before, your job may be harder, especially if budgets are tight, but it could be an easy win if you can effectively demonstrate the benefits of using DAM. Whatever situation you may be in, one thing's for certain. You'll need buy-in from your key decision makers, and those in charge of the budget. Creating a solid business case or proposal will invaluable, and here’s how you can do just that. Read more

Third Light powers up Goodwood’s world famous Festival of Speed

Goodwood is a spectacular Estate in the heart of West Sussex and is home to the world famous Festival of Speed, Goodwood Revival and Qatar Goodwood Festival. Third Light’s digital media library helps Goodwood's PR team deliver coverage of the Festival of Speed — we caught up with the team to find out more! Read more

Third Light goes to the BAFTA TV Awards

The British Academy of Film and Television Arts (BAFTA) supports, promotes and develops the art forms of the moving image - film, television and video games - by identifying and rewarding excellence, inspiring practitioners and benefiting the public. Read more