Managing your brand assets across multiple projects using a digital asset management platform, like Chorus, gives you peace of mind as you know they’re securely stored and can only be accessed by those you choose to. But one key factor to consider when collaborating with internal and external stakeholders is how to prevent people from using unapproved assets across your different workflows. If you want your brand assets to remain fully protected against unauthorized use or copyright infringement, this is where Chorus watermarks come in. Read more
When the globally recognized fashion brand initially acquired Chorus, it was to improve how a busy digital studio stores huge volumes of marketing media. A year on, they’re using its innovative work-in-progress tools to transform how that content is produced too – and exploring even more exciting possibilities for the wider business.Read more
Today’s marketing and creative teams are having to move even faster when it comes to creating their content pipeline. This often involves working with multiple types of files for different projects that require feedback from various stakeholders across the company, as well as external collaborators. So, how can you and your team ensure that you gather accurate and timely feedback across your content workflows without impacting your project timescales?Read more
Over 70 years ago Aqualung Group pioneered the creation of modern diving equipment when Captain Jacques-Yves Cousteau teamed with Émile Gagnan to develop the first “aqua-lung” that made underwater exploration possible. Today, the brand continues to be the leading global designer and manufacturer of dive and water sports gear for ocean lovers around the world. It supports 7 primary sub-brands, each with a unique set of assets and internal brand teams to create and manage them.
Photographer, designer, manager… It takes many pairs of hands and countless stages to create what looks to the outside world like simple sales and marketing materials! Thankfully, Chorus is here to put it all in the cloud – and take care of the back-and-forth that slows down the delivery of many creative projects. Here’s how. Read more