How to unlock the value of your digital content using the cloud

Marketing teams across all sectors are busier than ever before. They have an increasing appetite for creating new and engaging content, but if it’s buried in a cluttered file server, stored on various USB's or individual hard drives, it's worthless.

Marketing Showcase virtual event

At the recent marketingShowcase event, Michael Wells, Founder and Managing Director of Third Light, gave a talk about the evolution of shared storage from file server to cloud solutions including DAM, and how people are at the centre of a digital asset’s lifecycle.

In his session, Michael explains how you can use the cloud to store and organize your content to make it easily searchable and unlock its value. He goes through different tools available and shows how marketing teams are using future-proof technology to maximize the value they get from their digital content.

You can watch Michael’s seminar here (27 minutes):

Third Light works with marketing and creative teams in leading brands and organizations worldwide to help them manage, store, share and distribute digital media more effectively. If you think we could help your team too, talk to us about a guided tour of our remote working digital asset management solution, Chorus, just [email protected].