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Digital Asset Management: 10 benefits

Digital Asset Management is growing fast - what is it that gives DAM such a compelling advantage over traditional file servers? Here are our top ten reasons to use Digital Asset Management software.

Reason 1: A user interface that is attractive and productive

DAM User interface design

Simple interfaces and intuitive features make adopting new software faster and more successful. You will find you can use Third Light without learning a new or special interface — everything IMS does is either self-explanatory or easily understood at a glance.

  • Even if the files you are browsing are very large, the page will load instantly
  • If you hover over an image, you will see an enlargement and more details
  • If you right-click on any thumbnail, you'll see options to edit or download the file
  • If you drag-and-drop the image into your lightbox, it will be there next time you log in
  • Whenever editing more than one item at a time, bulk-editing features are provided to save you time.

Since DAM is all about handling digital media conveniently, we've worked hard to make sure you will find our product easy and enjoyable to use.

Reason 2 - DAM has great features that will save you time

DAM Features and Functions

Great features are what digital asset management is all about. It has evolved to solve real problems and offer elegant, effective solutions to the challenges that people who work with digital media truly face each day.

Third Light IMS is a universal tool kit for managing digital media, with a long list of features and ideas that will make your job simpler.

  • Helps you resize, crop or reformat files (eg. convert JPEG to PDF)
  • Includes a neat drag-and-drop lightbox collaboration tool - use for approvals and works in progress
  • "Roll-over" previews show you the image as well as details (metadata, change history, location maps)
  • Instantly see a complete history of where and why a file has been used before
  • Each user is assigned access rights, such as read-only or full control
  • Generate reports that show which files are popular, and records searches for trend monitoring
  • Support international users in their own language, for ultimate value and usability

Reason 3 - Digital asset management lets you share and publish files of any size, instantly

Sharing large files with DAM

The most popular and widely used feature of all is easy, fast file sharing. Attaching large files is a common cause of email servers being overloaded and difficult to backup, and numerous CD-R discs being transferred around in internal mail or via courier.

To solve all of these issues, Third Light IMS uses its unique position as a central server.

  • Sharing files involves sending clickable links to access those files
  • There is no need to receive large attachments via email which can congest servers
  • There is no waiting for USB sticks or external hard drives to arrive via courier
  • Avoids duplicate creation, local storage and unsuitable file sizes
  • Sharing also creates a detailed audit of where files are going
  • Recipients download files in the appropriate format (IMS guides them through this step)

Faster, more convenient and more manageable file sharing is at the heart of Third Light IMS. These features make it faster and more productive for users (and appreciated by IT departments).

Reason 4 - Digital asset management encourages and supports workflow

Approvals and workflow in DAM

Workflow (the order in which events happen) takes a digital library from being a file server to being a true digital asset management system.

Third Light IMS earns its "intelligent" media server name from being much more than a file server. It provides the features and the logical processes that are essential to real world requirements. For example, IMS can provide processes to support you when files move in and out of the server:

  • Upload approvals allow incoming files to be sanity checked for metadata
  • Metadata requirements can be filtered through accepted vocabulary lists first (ie. keyword dictionaries)
  • Nominated users can manually review, edit and approve incoming files
  • Details are gathered when files are downloaded (History Notes)
  • Downloads can be partially or fully protected by approvals (again using nominated reviewers)
  • A central Notification Manager help you manage emails

Our aim is to give you a ready-made solution which is shaped by real users - an Intelligent Media Server where features slot into place naturally.

Reason 5 - Digital asset management integrates with your desktop

File Server and Digital Asset Management features combined

Adopting DAM  is a natural progression from just storing files on a shared drive, but the transition from a simple storage area to an intelligent management tool can be disruptive.

Third Light IMS servers use  tools to bring IMS closer to the desktop, and also has an optional file server module so that existing file based workflows are also supported.

  • Provides a network file server share compatible with Windows and MacOS X ("File Server Module")
  • A purpose-built drag and drop uploader for MacOS X and Windows
  • Adobe Bridge plugin to directly browse and retrieve files from IMS into Creative Suite products
  • An export plugin for Apple Aperture (MacOS X)
  • An export plugin for Adobe Lightroom (MacOS X and PC)
  • Integrates with DropBox natively
  • Works well with standard FTP tools
  • All tools and plugins are free and unlimited

You can  use your Microsoft Active Directory login (and we also support OpenID, of course).

Adding these plugins and tools makes it easier to rely on Third Light IMS as your one, definitive repository for digital media. It works the way you do.

Reason 6 - DAM offers a Search Engine for metadata

Metadata search engine features

Metadata is so much more than just captions and keywords. In a modern digital asset management solution, you can define your own metadata without limits.

What this means in practice is the freedom to store, search and present your data in the way that best suits your own requirements, creating any number of fields, not only as text but using specific input types, each with controlled vocabularies that you can define.

  • Text boxes
  • Drop-down menus
  • Checkbox lists
  • Dates
  • GPS coordinates
  • Tree structures (taxonomies)
  • Hyperlinked keywords
  • URL links and related file links

In Third Light IMS, all fields can be edited in batches, imported and exported. Any field you create can be intelligently searched and shared with other users, and if you have a lot of metadata you can create grouped panels of related fields. Metadata is naturally embedded with Adobe XMP and IPTC, so it is automatically discovered when you upload new files.

Third Light gives you an adaptable system that can exactly match your requirements, and we're committed to saving you time if you plan to use metadata intensively.

Reason 7 - Digital asset management is affordable and easy to deploy

Easily installed and managed DAM

Owning a leading digital asset management system should not involve a complex IT project. We've made owning and maintaining Third Light as simple as buying a product off the shelf.

We offer IMS in several different packages so that you can choose to run the server in house, or outsource it completely to Third Light or another ISP in the cloud.

If you prefer to outsource your IMS server to Third Light, we offer hosting with a particular emphasis on high performance and security:

  • Hosted as an annual subscription on our private cloud
  • Hosted as a VMWare Virtual Appliance
  • Hosted on hardware dedicated to you (co-location in our data centre)

On the other hand, if you prefer to host your own applications, Third Light IMS is available in the following packages:

  • Self-install on your own hardware
  • Self-install on a Virtual Machine ('virtual appliance')
  • Deploy IMS on Amazon EC2
  • Order a ready-made server directly from Third Light, built to your requirements

It takes under 20 minutes to install IMS from the CD-ROM. We can help you migrate your content from existing file servers as part of your IMS deployment, too - free of charge.

Best of all, Third Light IMS is a completely self-managing solution so it takes care of its own security patches and updates from within the product (there's no need to master a new server environment). Whichever package suits you, with Third Light IMS you can expect high uptime, a low total cost of ownership, and satisfied users.

Reason 8 - Commercial DAM solutions are supported and maintained

Commercially supported DAM

In a fast-changing environment, commercially developed and supported software keeps pace with changes, is stable and tested, and is backed by cast iron support contracts.

When you deploy a Third Light  server, we offer on site training anywhere in the world and dedicated support via email or telephone, with access to our product upgrades for one simple annual fee.

Here are some of the services we offer to keep you and your IMS running smoothly.

  • Dedicated support staff with access to developers
  • Searchable online documentation, always up-to-date
  • On site training or telephone training workshops
  • Built in software updates to keep your site tuned up
  • A long heritage of implementing feature requests and keeping ahead of trends in the market

Our software updates provide access to a continual stream of new features, innovative new developments and improvements. With Third Light IMS support and maintenance in place, you will never need to replace or reinstall your site with new versions or pay for new releases.

Reason 9 - You can manage videos and perform basic editing without expensive tools

Video asset management

Video content and specialist tools associated with video editing have tended to be focused on a small group of people with the skills and software needed to look after this kind of content. In reality, though, any requests they field (not only for video but often for images) are quite basic. For example, cropping or resizing images, extracting part of a video or publishing a video to a web site are all small, distracting tasks for your creative talent.

In Third Light IMS, these features are kept simple and accessible, so that all of the team - not just your creative heroes - can get involved.

Reason 10 - Digital asset management is taking the world by storm

Digital asset management is a good news story. It saves time and money, and is now so commonplace that any organisation of any size can afford to use a high-quality DAM product without paying the high costs of custom development or in-house development.

We offer a free 30-day trial of IMS to let you make an informed choice - and we will offer you a guided tour of our product to help you discover why there are even more than these 10 reasons to adopt digital asset management.


DAM - Digital Asset Management Hints and Tips