Digital asset management for sports teams

In a fast-paced environment like yours, media has to be gathered, prepped and approved in a matter of minutes. It's why Chorus is the solution of choice for commercial sports teams needing power and agility.

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  • "The ease of searching for files allows us to work more efficiently on projects of all sizes. "

    Barb Pilarski, Pittsburgh Penguins
  • "We needed a versatile, user-friendly system that would allow our staff and partners to access and work with BAFTA photography. Third Light was the natural choice. They have helped us process and deliver photography quickly and efficiently."

    Janette Dalley, Photography Director, BAFTA
  • "Two things I love about third light. First: the team. Unlike many other providers in the space, you get to speak to real humans who genuinely care. This immediately elevates the experience. Secondly, the software itself - we have a whooooole bunch of files, and the thing that really elevates Third Light is it's ease of use, particularly when delving through large swathes of files."

    Joe - SME user - G2 Review
  • "The software has proved to be flexible and robust, and has transformed the way we use our valuable digital media files. The support we've received from the team at Third Light has been consistently excellent. They have been totally committed to our requirements, and I recommend their product and services to anyone considering DAM software."

    Stuart Ford, Veolia Water Australia
  • "From the sales process at the very beginning of our relationship to sporadic issues that pop up, to large scale questions, we have been very impressed with our customer service experience. I recommend Third Light to anyone I can. For the price and the quality of the software, Third Light can't be beat."

    Dan Hilton, Phoenix Suns
  • "The software is so easy to use and the functionality is great. My customers get their images right away and can download in any format. "

    Kathy Stevenson, Avery
  • "The software is simple, well documented and intuitive. From our initial evaluation of Chorus to onboarding and getting everything set up, the Third Light team is clearly dedicated to the quality of their products and the success of their customers. Chorus is well designed from a user standpoint without being bloated with extra features. Instead of trying to do everything, it's streamlined and focused on how we operate day to day and what it does, it does well. With the additional API module we're able to run custom scripts and integrate it with our other workflows in clever ways."

    Russ - Senior Staff Environmental Artist - G2 Review
  • "Third Light was perfect for us. We initially wanted it for our huge photo library, but now we use it to backup our various artwork, video, and animation files as well. Third Light has been wonderful in training us and answering our many questions. I can’t believe how long we struggled with our old system. We love how intuitive the system is. It does everything we need and more, and it's FAST. We are VERY happy customers."

    Trina Van Patten, Tri-State
  • "ThirdLight's new platform, Chorus, is super easy to navigate and visually it is very user friendly. It's worked well for our medium-sized charity and I would highly recommend it. The expired image banner functionality has has really positive feedback with our colleagues, particularly as we work with image consent forms."

    Administrator in Civic & Social Organization (51-1000 emp.) - G2 Review
  • "I have used Third Light software for many years and find it is well designed , reliable, stable and easy to use. We use it to securely store and catalogue thousands of photographs. Colleagues who use the software, all sing its praises. Third Light are a great company to work with."

    James - Database Systems Administrator - G2 Review

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How Chorus helps sports teams

Tagging digital assets in Chorus

Produce on the day, on the spot

Resilient file syncing or uploading directly from the camera back means photographers can deliver shots to editors in just one step. Crucial information is added in record time with cascading metadata and AI tagging.

DAM Collaboration in Chorus

Put your content to work right away

When match results and team shots have to be shared right away, Chorus's built-in production tools come into their own. Feedback can be left on files or containers, and users can create their own crops, color spaces and formats from a menu of preset options.

DAM social media tools - Third Light

Empower your social ambassadors

Outreach and engagement is driven by fresh content and effective delivery, and players have huge social media followings. Bring personalized images and video to your MVPs to distribute on their own social channels, while public-facing hubs share content with news outlets and fan sites.

AS Roma case study

"Third Light's DAM solution is perfect to manage the end-to-end photo process: from the AS Roma official photographers uploading, tagging and adding metadata using Adobe Lightroom integration, to the internal and external users downloading."

Fabrizio Preti - Technology Systems Expert - AS Roma

Read case study

Frequently asked questions

Chorus can scale to storing millions of files, organized into folders for each season, match or event you run. The potential value of this content to fans, the media and other partners increases dramatically when the folders are tagged with basic metadata, as the search tools can find specific people, places or dates in the collection and help you retrieve or publish them. It's an incredible opportunity to develop a rich and engaging service for fans, too.

Once your library of photos is in Chorus, you can share and allocate files very easily (either in folders or by using smart collections that pick up players' names). After logging in, players can find their own content in a folder that shows everything recent and can use it on their own social media accounts, for example. They can also use our mobile upload app to add their own photos and videos from their phone.

If your aim is to get content directly from cameras, through to approval and out to the web, we have a solution that can eliminate friction and delays. Uploading directly from laptops (or the camera backs) via SFTP brings the content to Chorus. Workflow and labelling features help editors quickly sort through the best shots, and then publishing them is a single click final stage that can be integrated with your CMS or even automated completely. We've built in a content delivery network (CDN) to cope with surges in demand for new content, too.

What does it cost?

We're experienced suppliers to sports teams, and know that your budget will need to generate real benefits. Chorus is an affordable and high-impact investment that gives you exceptional value, whether it's hosted in the cloud or on your own servers.

See our prices

Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your team.

Download our free eBook

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