Digital asset management for sports teams

In a fast-paced environment like yours, media has to be gathered, prepped and approved in a matter of minutes. It's why Chorus is the solution of choice for commercial sports teams needing power and agility.

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"Our scientists are impressed and enthusiastic users of the Third Light library, thanks to its simple and intuitive format."
Gerard Rooijakkers, Knowledge Centre Manager, Scion
"The system's capabilities are second to none in terms of data management, security, ease of uploading, tracking downloads and allocating permissions to different levels of users."
Tim Lumsdaine, Morph Creative
"I have used Third Light software for many years and find it is well designed , reliable, stable and easy to use. We use it to securely store and catalogue thousands of photographs. Colleagues who use the software, all sing its praises. Third Light are a great company to work with."
James - Database Systems Administrator - G2 Review
"I like the attention and personal recommendations from the customer service representatives and assistants. I am consistently impressed by the levels of service. I do not know how they manage it!"
Ben - Head of ICT, Digital & Resources - G2 Review
"The software is simple, well documented and intuitive. From our initial evaluation of Chorus to onboarding and getting everything set up, the Third Light team is clearly dedicated to the quality of their products and the success of their customers. Chorus is well designed from a user standpoint without being bloated with extra features. Instead of trying to do everything, it's streamlined and focused on how we operate day to day and what it does, it does well. With the additional API module we're able to run custom scripts and integrate it with our other workflows in clever ways."
Russ - Senior Staff Environmental Artist - G2 Review
"Racingfotos.com came to Third Light in 2005 and have never looked backed since. Over the years its functionality has only increased and with it our trust in the product. Third Light has revolutionised our business, giving us far more control in the way our clients use our site. Third Light's team have been brilliant; listening and working with us to improve our business – a team we're glad to have on our side."
Andy Watts, Racingfotos
"We have all been very, very pleased with the system. It is close to ideal for our needs, and it has generated wide interest and excitement among many of our clients."
James Lide, History Associates
"The software is so easy to use and the functionality is great. My customers get their images right away and can download in any format. "
Kathy Stevenson, Avery
"Design of the site is very contemporary and more modern compared to previous software offered by Thirdlight. Searching and refining searches in the site is much easier and much more obvious for the standard day-to-day users we have on our system. Navigation through site is great and was one of the first things our users noticed upon logging in. The pricing structure compared to rivals is very fair. We have over 300,000 assets on the site and searching is much quicker than it was on IMS which is fantastic for our users and saves a lot of time in the long-run."
Jordon - Photography Coordinator - G2 Review
"The tool is very easy to use and has a super helpful online Google search-like manual that provides straightforward and to the point explanations. Compared to its competitors, the product seems to provide better value for less cost. It ticks all the boxes (and then some) when it comes to digital asset management. A very visual tool that allows you to store, edit, and share as a team."
Energy sector user - G2 Review

How Chorus helps sports teams

Produce on the day, on the spot

Resilient file syncing or uploading directly from the camera back means photographers can deliver shots to editors in just one step. Crucial information is added in record time with cascading metadata and AI tagging.

Put your content to work right away

When match results and team shots have to be shared right away, Chorus's built-in production tools come into their own. Feedback can be left on files or containers, and users can create their own crops, color spaces and formats from a menu of preset options.

Empower your social ambassadors

Outreach and engagement is driven by fresh content and effective delivery, and players have huge social media followings. Bring personalized images and video to your MVPs to distribute on their own social channels, while public-facing hubs share content with news outlets and fan sites.

"Third Light's DAM solution is perfect to manage the end-to-end photo process: from the AS Roma official photographers uploading, tagging and adding metadata using Adobe Lightroom integration, to the internal and external users downloading."

Fabrizio Preti - Technology Systems Expert - AS Roma

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Frequently asked questions

Chorus can scale to storing millions of files, organized into folders for each season, match or event you run. The potential value of this content to fans, the media and other partners increases dramatically when the folders are tagged with basic metadata, as the search tools can find specific people, places or dates in the collection and help you retrieve or publish them. It's an incredible opportunity to develop a rich and engaging service for fans, too.

Once your library of photos is in Chorus, you can share and allocate files very easily (either in folders or by using smart collections that pick up players' names). After logging in, players can find their own content in a folder that shows everything recent and can use it on their own social media accounts, for example. They can also use our mobile upload app to add their own photos and videos from their phone.

If your aim is to get content directly from cameras, through to approval and out to the web, we have a solution that can eliminate friction and delays. Uploading directly from laptops (or the camera backs) via SFTP brings the content to Chorus. Workflow and labelling features help editors quickly sort through the best shots, and then publishing them is a single click final stage that can be integrated with your CMS or even automated completely. We've built in a content delivery network (CDN) to cope with surges in demand for new content, too.

What does it cost?

We're experienced suppliers to sports teams, and know that your budget will need to generate real benefits. Chorus is an affordable and high-impact investment that gives you exceptional value, whether it's hosted in the cloud or on your own servers.

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Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your team.

Download our free eBook

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