Digital asset management for retail activation and B2C/D2C organizations

Digital retail marketing needs huge volumes of accurate, high-quality product images. Chorus doesn't just distribute activation content - it powers its production, too, meaning everything is controlled in one place.

Join these leading brands

Néstle logo
Zeelandia logo
French Connection logo
Matalan logo

Book a demo

  • "The feature of the Third Light system that we most use is its programming interface (API). We use Third Light library tools without leaving our own customised Django CMS."

    Oliver Davies, Head of Digital Delivery, UKTV
  • "Handles video (especially professional video formats) better than any system we've tested (and that includes over 50 DAM solutions). Also handles virtually any other file format used in creative environments. Customer service is superb."

    Chris - VP & Creative Director - G2 Review
  • "The software is so easy to use and the functionality is great. My customers get their images right away and can download in any format. "

    Kathy Stevenson, Avery
  • "Design of the site is very contemporary and more modern compared to previous software offered by Thirdlight. Searching and refining searches in the site is much easier and much more obvious for the standard day-to-day users we have on our system. Navigation through site is great and was one of the first things our users noticed upon logging in. The pricing structure compared to rivals is very fair. We have over 300,000 assets on the site and searching is much quicker than it was on IMS which is fantastic for our users and saves a lot of time in the long-run."

    Jordon - Photography Coordinator - G2 Review
  • "The system's capabilities are second to none in terms of data management, security, ease of uploading, tracking downloads and allocating permissions to different levels of users."

    Tim Lumsdaine, Morph Creative
  • "The ease of searching for files allows us to work more efficiently on projects of all sizes. "

    Barb Pilarski, Pittsburgh Penguins
  • "Third Light helps us store, organize, share, find and edit media files of all kinds. We especially like the dynamic, faceted search functionality and the very powerful metadata system."

    Hanne Marthinsen, Web Editor, MarkedsPartner AS
  • "The tool is very easy to use and has a super helpful online Google search-like manual that provides straightforward and to the point explanations. Compared to its competitors, the product seems to provide better value for less cost. It ticks all the boxes (and then some) when it comes to digital asset management. A very visual tool that allows you to store, edit, and share as a team."

    Energy sector user - G2 Review
  • "Our scientists are impressed and enthusiastic users of the Third Light library, thanks to its simple and intuitive format."

    Gerard Rooijakkers, Knowledge Centre Manager, Scion
  • "ThirdLight's new platform, Chorus, is super easy to navigate and visually it is very user friendly. It's worked well for our medium-sized charity and I would highly recommend it. The expired image banner functionality has has really positive feedback with our colleagues, particularly as we work with image consent forms."

    Administrator in Civic & Social Organization (51-1000 emp.) - G2 Review

Digital asset management software reviews - Third Light on G2 Crowd Digital asset management software reviews - Third Light on Trustpilot

How Chorus helps retail and B2C organizations

Team workflows and digital asset management

Streamline team workflows

Chorus helps your team bring new content to life. File syncing means photographers, retouchers and designers can collaborate and agree on files. When they are signed off, assets can be moved instantly to a shared library which protects them from changes.

Managing tagging and metadata - DAM search engines

Control thousands of product shots

Metadata fields can be customized to include SKUs and GTIN product codes for pinpoint-accurate searching. Meanwhile, the system itself can search for multiple combinations of a rich range of criteria - and help you keep on top of changes. You can even use Chorus as a product information database, or PIM.

Publishing digital assets to retail portals

Help your partners self-serve

Public-facing media hubs deliver metadata-rich activation content and consistent brand assets straight into the hands of customers and contacts. Registration-free access means a smooth experience for them - but their activity is still trackable by you.

Zeelandia case study

"Third Light has always been a reliable system that we can trust. We can store all of our images in one place and people can access them and use them from anywhere. The feedback so far has all been absolutely positive. Chorus really is very intuitive and easy to use but I’ve also been watching the training webinars which are really useful and interesting, and I’m still discovering useful new features every day!"

Natasja Peeters, Management Assistant - Corporate Marketing and Communication – Zeelandia

Read case study

Frequently asked questions

The main Chorus application can be branded with your logo and colors, and you can use your own domain name. We also support multiple brands in one site - for example, changing the look and feel for users in different spaces. Also, when you publish files from Chorus, the microsites are completely customizable. If you work with an agency they can make the look and feel pixel-perfect for your brand and even add extra menus or features.

One idea is to connect your social media accounts to Chorus, using Zapier (you can find us in the catalog of over 3000 products that can be connected together). For example, if a loyal customer sends a picture to your social media account with a specific hashtag in Twitter, Instagram or Facebook, you can grab the pictures from their posts and import them to Chorus to start a customer-generated content campaign.

Chorus supports highly configurable metadata, including the ability to add your own text, keyword, dropdown or tree metadata. This is ideal for creating a PIM (Production Information Management) database inside Chorus, where you can find products using your own codes or universal standards like EAN and GTIN numbers. You can import this kind of data from spreadsheets using built-in tools in Chorus, too.

What does it cost?

Add the tools you need to our core system, to suit your own way of working. We offer Chorus as a cloud hosted solution ready for your customers and partners can reach, or you can use it on-premises - the choice is yours.

See our prices

Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your company.

Download our free eBook

Want to try Chorus? Book a demo Get in touch