Digital asset management for retail activation and B2C/D2C organizations

Digital retail marketing needs huge volumes of accurate, high-quality product images. Chorus doesn't just distribute activation content - it powers its production, too, meaning everything is controlled in one place.

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  • "Two things I love about third light. First: the team. Unlike many other providers in the space, you get to speak to real humans who genuinely care. This immediately elevates the experience. Secondly, the software itself - we have a whooooole bunch of files, and the thing that really elevates Third Light is it's ease of use, particularly when delving through large swathes of files."

    Joe - SME user - G2 Review
  • "Racingfotos.com came to Third Light in 2005 and have never looked backed since. Over the years its functionality has only increased and with it our trust in the product. Third Light has revolutionised our business, giving us far more control in the way our clients use our site. Third Light's team have been brilliant; listening and working with us to improve our business – a team we're glad to have on our side."

    Andy Watts, Racingfotos
  • "We have a true cross-platform collaboration tool. Our customers are impressed by the level of sophistication presented by our DAM as they work with their catalogues of images. The customer support we receive from Third Light is exceptional. They are always timely with responses, and have yet to leave a question unanswered."

    Eric Newsome, Historic Images
  • "The platform is very user friendly. I can make the space I need within my organization with very few issues. If I ever have questions, there is someone there to answer them in a timely manner. Great product, great customer service!"

    Jessica - Creative Director, SME - G2 Review
  • "If you are searching for a complete digital asset management system, look no further than Third Light. Publishing files directly to social media or to unique URL's, creating Lightboxes and quickly distributing event links are just some of the ways to utilize this powerful yet simple tool! My users are thrilled with the system. I've even received emails from our IT people saying how professional the Third Light team is when their help is needed. "

    Dani Machlis, Ben-Gurion University of the Negev
  • "The communication and support that has been offered to me has been marked with excellence and a sense of care for the product you offer but also the customers using it."

    Patrick Emerick - Gospel For Asia
  • "We now manage our images in a fraction of the time. Third Light is 100 per cent reliable."

    Brigitte Mattenberger, Corporate Affairs, Glencore plc
  • "Handles video (especially professional video formats) better than any system we've tested (and that includes over 50 DAM solutions). Also handles virtually any other file format used in creative environments. Customer service is superb."

    Chris - VP & Creative Director - G2 Review
  • "We have four sites with Third Light and have worked with them for five years. Theirs is a solid and reliable system, with excellent support. Highly recommended."

    Paul Brown, Paul Brown Imaging
  • "ThirdLight's new platform, Chorus, is super easy to navigate and visually it is very user friendly. It's worked well for our medium-sized charity and I would highly recommend it. The expired image banner functionality has has really positive feedback with our colleagues, particularly as we work with image consent forms."

    Administrator in Civic & Social Organization (51-1000 emp.) - G2 Review

Digital asset management software reviews - Third Light on G2 Crowd Digital asset management software reviews - Third Light on Trustpilot

How Chorus helps retail and B2C organizations

Team workflows and digital asset management

Streamline team workflows

Chorus helps your team bring new content to life. File syncing means photographers, retouchers and designers can collaborate and agree on files. When they are signed off, assets can be moved instantly to a shared library which protects them from changes.

Managing tagging and metadata - DAM search engines

Control thousands of product shots

Metadata fields can be customized to include SKUs and GTIN product codes for pinpoint-accurate searching. Meanwhile, the system itself can search for multiple combinations of a rich range of criteria - and help you keep on top of changes. You can even use Chorus as a product information database, or PIM.

Publishing digital assets to retail portals

Help your partners self-serve

Public-facing media hubs deliver metadata-rich activation content and consistent brand assets straight into the hands of customers and contacts. Registration-free access means a smooth experience for them - but their activity is still trackable by you.

Zeelandia case study

"Third Light has always been a reliable system that we can trust. We can store all of our images in one place and people can access them and use them from anywhere. The feedback so far has all been absolutely positive. Chorus really is very intuitive and easy to use but I’ve also been watching the training webinars which are really useful and interesting, and I’m still discovering useful new features every day!"

Natasja Peeters, Management Assistant - Corporate Marketing and Communication – Zeelandia

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Frequently asked questions

The main Chorus application can be branded with your logo and colors, and you can use your own domain name. We also support multiple brands in one site - for example, changing the look and feel for users in different spaces. Also, when you publish files from Chorus, the microsites are completely customizable. If you work with an agency they can make the look and feel pixel-perfect for your brand and even add extra menus or features.

One idea is to connect your social media accounts to Chorus, using Zapier (you can find us in the catalog of over 3000 products that can be connected together). For example, if a loyal customer sends a picture to your social media account with a specific hashtag in Twitter, Instagram or Facebook, you can grab the pictures from their posts and import them to Chorus to start a customer-generated content campaign.

Chorus supports highly configurable metadata, including the ability to add your own text, keyword, dropdown or tree metadata. This is ideal for creating a PIM (Production Information Management) database inside Chorus, where you can find products using your own codes or universal standards like EAN and GTIN numbers. You can import this kind of data from spreadsheets using built-in tools in Chorus, too.

What does it cost?

Add the tools you need to our core system, to suit your own way of working. We offer Chorus as a cloud hosted solution ready for your customers and partners can reach, or you can use it on-premises - the choice is yours.

See our prices

Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your company.

Download our free eBook

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