Digital Asset Management for retail and B2C organizations

Digital retail marketing needs huge volumes of accurate, high-quality product images. Chorus doesn't just distribute activation content - it powers its production, too, meaning everything is controlled in one place.

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  • "Third Light's installation package and PDF walk-through made installing the server a cinch. We couldn't be more pleased with the support we have received. Direct and rapid support from helpful people at Third Light means that problems are resolved quickly and with the minimum of fuss."

    Ian Tolley, IT Manager, The British Postal Museum and Archive
  • "I had a training session yesterday and there was actual cheering. You guys have done a great job on the product and it's hard for people to contain their excitement."

    Dan Hilton, Phoenix Suns
  • "I like the attention and personal recommendations from the customer service representatives and assistants. I am consistently impressed by the levels of service. I do not know how they manage it!"

    Ben - Head of ICT, Digital & Resources - G2 Review
  • "Design of the site is very contemporary and more modern compared to previous software offered by Thirdlight. Searching and refining searches in the site is much easier and much more obvious for the standard day-to-day users we have on our system. Navigation through site is great and was one of the first things our users noticed upon logging in. The pricing structure compared to rivals is very fair. We have over 300,000 assets on the site and searching is much quicker than it was on IMS which is fantastic for our users and saves a lot of time in the long-run."

    Jordon - Photography Coordinator - G2 Review
  • "We have a true cross-platform collaboration tool. Our customers are impressed by the level of sophistication presented by our DAM as they work with their catalogues of images. The customer support we receive from Third Light is exceptional. They are always timely with responses, and have yet to leave a question unanswered."

    Eric Newsome, Historic Images
  • "We needed a versatile, user-friendly system that would allow our staff and partners to access and work with BAFTA photography. Third Light was the natural choice. They have helped us process and deliver photography quickly and efficiently."

    Janette Dalley, Photography Director, BAFTA
  • "Our scientists are impressed and enthusiastic users of the Third Light library, thanks to its simple and intuitive format."

    Gerard Rooijakkers, Knowledge Centre Manager, Scion
  • "Very user friendly and easy to navigate your way around it, we can't imagine working without it as it is a very popular and trusted resource across our regional teams. The customer and IT support you get from the team at Third Light is also fantastic. It has been great value for money in allowing the company to share assets."

    Craig - Creative Lead EMEA - G2 Review
  • "We now manage our images in a fraction of the time. Third Light is 100 per cent reliable."

    Brigitte Mattenberger, Corporate Affairs, Glencore plc
  • "The product itself offers exactly what we need in terms of functionality as well as in terms of look, feel, ease of use and manageability."

    Stephen Bacon, Bishops Stortford College

Digital asset management software reviews - Third Light on G2 Crowd Digital asset management software reviews - Third Light on Trustpilot

How Chorus helps retail and B2C organizations

Team workflows and digital asset management

Streamline team workflows

Chorus helps your team bring new content to life. File syncing means photographers, retouchers and designers can collaborate and agree on files. When they are signed off, assets can be moved instantly to a shared library which protects them from changes.

Managing tagging and metadata - DAM search engines

Control thousands of product shots

Metadata fields can be customized to include SKUs and GTIN product codes for pinpoint accurate searching. Meanwhile the system itself can search for multiple combinations of a rich range of criteria,and help you keep on top of changes. You can even use Chorus as a product information database or PIM.

Publishing digital assets to retail portals

Help your partners self-serve

Public-facing media hubs deliver metadata-rich activation content and consistent brand assets straight into the hands of customers and contacts. Registration-free access means a smooth experience for them - but their activity is still trackable by you.

Zeelandia case study

"Third Light has always been a reliable system that we can trust. We can store all of our images in one place and people can access them and use them from anywhere. The feedback so far has all been absolutely positive. Chorus really is very intuitive and easy to use but I’ve also been watching the training webinars which are really useful and interesting, and I’m still discovering useful new features every day!"

Natasja Peeters, Management Assistant - Corporate Marketing and Communication – Zeelandia

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Frequently asked questions

The main Chorus application can be branded with your logo and colors, and you can use your own domain name. We also support multiple brands in one site - for example, changing the look and feel for users in different spaces. Also, when you publish files from Chorus, the microsites are completely customizable. If you work with an agency they can make the look and feel pixel-perfect for your brand and even add extra menus or features.

One idea is to connect your social media accounts to Chorus, using Zapier (you can find us in the catalog of over 3000 products that can be connected together). For example, if a loyal customer sends a picture to your social media account with a specific hashtag in Twitter, Instagram or Facebook, you can grab the pictures from their posts and import them to Chorus to start a customer-generated content campaign.

Chorus supports highly configurable metadata, including the ability to add your own text, keyword, dropdown or tree metadata. This is ideal for creating a PIM (Production Information Management) database inside Chorus, where you can find products using your own codes or universal standards like EAN and GTIN numbers. You can import this kind of data from spreadsheets using built-in tools in Chorus, too.

What does it cost?

Add the tools you need to our core system, to suit your own way of working. We offer Chorus as a cloud hosted solution ready for your customers and partners can reach, or you can use it on-premises - the choice is yours.

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Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your company.

Download our free eBook

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