Digital asset management for retail activation and B2C/D2C organizations

Digital retail marketing needs huge volumes of accurate, high-quality product images. Chorus doesn't just distribute activation content - it powers its production, too, meaning everything is controlled in one place.

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  • "ThirdLight's new platform, Chorus, is super easy to navigate and visually it is very user friendly. It's worked well for our medium-sized charity and I would highly recommend it. The expired image banner functionality has has really positive feedback with our colleagues, particularly as we work with image consent forms."

    Administrator in Civic & Social Organization (51-1000 emp.) - G2 Review
  • "When we needed an off the shelf digital platform for sharing our photography we picked Thirdlight. In the 10 years since we've been able to grow and expand our service with ease. Over that whole period I can't remember having any downtime at all and any issues were addressed with speed. Being able to access all the different features of the Thirdlight product without incurring any developer or project management cost has left us able to focus on delivering our core offering."

    Jon - 50-1000 employees business user - G2 Review
  • "I have used Third Light software for many years and find it is well designed , reliable, stable and easy to use. We use it to securely store and catalogue thousands of photographs. Colleagues who use the software, all sing its praises. Third Light are a great company to work with."

    James - Database Systems Administrator - G2 Review
  • "As we've grown to over one million assets, I can confidently tell you that the queries are incredibly fast, responsive, and accurate. This is an IT implementation you won't regret. Third Light is extremely stable, highly scalable, and far exceeded our expectations. This support organization is the best I've dealt with in 20 years of IT, hands down. "

    Eric Newsome, Historic Images
  • "The software has proved to be flexible and robust, and has transformed the way we use our valuable digital media files. The support we've received from the team at Third Light has been consistently excellent. They have been totally committed to our requirements, and I recommend their product and services to anyone considering DAM software."

    Stuart Ford, Veolia Water Australia
  • "Third Light is a sound platform with the best customer and technical support of any software I've used. This shouldn't be understated! It's what any software should be... but I've struggled in my 8+ years to find DAM software that actually works properly. Third Light Support is always responsive, extremely knowledgable, and can provide both technical and creative solutions."

    Matthew - Digital Asset Manager - G2Crowd Review
  • "The platform is very user friendly. I can make the space I need within my organization with very few issues. If I ever have questions, there is someone there to answer them in a timely manner. Great product, great customer service!"

    Jessica - Creative Director, SME - G2 Review
  • "The system's capabilities are second to none in terms of data management, security, ease of uploading, tracking downloads and allocating permissions to different levels of users."

    Tim Lumsdaine, Morph Creative
  • "It makes such a difference to know that you have good support at the end of a telephone line or email service."

    Ann Neilson, University of the Highlands and Islands
  • "We have all been very, very pleased with the system. It is close to ideal for our needs, and it has generated wide interest and excitement among many of our clients."

    James Lide, History Associates

Digital asset management software reviews - Third Light on G2 Crowd Digital asset management software reviews - Third Light on Trustpilot

How Chorus helps retail and B2C organizations

Team workflows and digital asset management

Streamline team workflows

Chorus helps your team bring new content to life. File syncing means photographers, retouchers and designers can collaborate and agree on files. When they are signed off, assets can be moved instantly to a shared library which protects them from changes.

Managing tagging and metadata - DAM search engines

Control thousands of product shots

Metadata fields can be customized to include SKUs and GTIN product codes for pinpoint-accurate searching. Meanwhile, the system itself can search for multiple combinations of a rich range of criteria - and help you keep on top of changes. You can even use Chorus as a product information database, or PIM.

Publishing digital assets to retail portals

Help your partners self-serve

Public-facing media hubs deliver metadata-rich activation content and consistent brand assets straight into the hands of customers and contacts. Registration-free access means a smooth experience for them - but their activity is still trackable by you.

Zeelandia case study

"Third Light has always been a reliable system that we can trust. We can store all of our images in one place and people can access them and use them from anywhere. The feedback so far has all been absolutely positive. Chorus really is very intuitive and easy to use but I’ve also been watching the training webinars which are really useful and interesting, and I’m still discovering useful new features every day!"

Natasja Peeters, Management Assistant - Corporate Marketing and Communication – Zeelandia

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Frequently asked questions

The main Chorus application can be branded with your logo and colors, and you can use your own domain name. We also support multiple brands in one site - for example, changing the look and feel for users in different spaces. Also, when you publish files from Chorus, the microsites are completely customizable. If you work with an agency they can make the look and feel pixel-perfect for your brand and even add extra menus or features.

One idea is to connect your social media accounts to Chorus, using Zapier (you can find us in the catalog of over 3000 products that can be connected together). For example, if a loyal customer sends a picture to your social media account with a specific hashtag in Twitter, Instagram or Facebook, you can grab the pictures from their posts and import them to Chorus to start a customer-generated content campaign.

Chorus supports highly configurable metadata, including the ability to add your own text, keyword, dropdown or tree metadata. This is ideal for creating a PIM (Production Information Management) database inside Chorus, where you can find products using your own codes or universal standards like EAN and GTIN numbers. You can import this kind of data from spreadsheets using built-in tools in Chorus, too.

What does it cost?

Add the tools you need to our core system, to suit your own way of working. We offer Chorus as a cloud hosted solution ready for your customers and partners can reach, or you can use it on-premises - the choice is yours.

See our prices

Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your company.

Download our free eBook

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