Digital asset management for retail activation and B2C/D2C organizations

Digital retail marketing needs huge volumes of accurate, high-quality product images. Chorus doesn't just distribute activation content - it powers its production, too, meaning everything is controlled in one place.

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  • "The tool is very easy to use and has a super helpful online Google search-like manual that provides straightforward and to the point explanations. Compared to its competitors, the product seems to provide better value for less cost. It ticks all the boxes (and then some) when it comes to digital asset management. A very visual tool that allows you to store, edit, and share as a team."

    Energy sector user - G2 Review
  • "It makes such a difference to know that you have good support at the end of a telephone line or email service."

    Ann Neilson, University of the Highlands and Islands
  • "We now manage our images in a fraction of the time. Third Light is 100 per cent reliable."

    Brigitte Mattenberger, Corporate Affairs, Glencore plc
  • "They are always happy and able to help with queries in super fast response time, or to give you some extra training, which helps you to get the best from their product. The online webinars that they have are so insightful. Just a really great company to work with, fun, friendly people with the highest levels of professionalism. Would recommend them to any other business."

    John - Enterprise user (1000+ employees) - G2 Review
  • "The flexibility to assign roles to various groups within the organisation and provide access accordingly. It fits perfectly with our requirements to have a secure platform that can cater to users within and outside the establishment."

    Administrator in Computer Software - Enterprise 1000+ employees - G2 Review
  • "The software is so easy to use and the functionality is great. My customers get their images right away and can download in any format. "

    Kathy Stevenson, Avery
  • "The ease of searching for files allows us to work more efficiently on projects of all sizes. "

    Barb Pilarski, Pittsburgh Penguins
  • "We have all been very, very pleased with the system. It is close to ideal for our needs, and it has generated wide interest and excitement among many of our clients."

    James Lide, History Associates
  • "We needed a versatile, user-friendly system that would allow our staff and partners to access and work with BAFTA photography. Third Light was the natural choice. They have helped us process and deliver photography quickly and efficiently."

    Janette Dalley, Photography Director, BAFTA
  • "If you are searching for a complete digital asset management system, look no further than Third Light. Publishing files directly to social media or to unique URL's, creating Lightboxes and quickly distributing event links are just some of the ways to utilize this powerful yet simple tool! My users are thrilled with the system. I've even received emails from our IT people saying how professional the Third Light team is when their help is needed. "

    Dani Machlis, Ben-Gurion University of the Negev

Digital asset management software reviews - Third Light on G2 Crowd Digital asset management software reviews - Third Light on Trustpilot

How Chorus helps retail and B2C organizations

Team workflows and digital asset management

Streamline team workflows

Chorus helps your team bring new content to life. File syncing means photographers, retouchers and designers can collaborate and agree on files. When they are signed off, assets can be moved instantly to a shared library which protects them from changes.

Managing tagging and metadata - DAM search engines

Control thousands of product shots

Metadata fields can be customized to include SKUs and GTIN product codes for pinpoint-accurate searching. Meanwhile, the system itself can search for multiple combinations of a rich range of criteria - and help you keep on top of changes. You can even use Chorus as a product information database, or PIM.

Publishing digital assets to retail portals

Help your partners self-serve

Public-facing media hubs deliver metadata-rich activation content and consistent brand assets straight into the hands of customers and contacts. Registration-free access means a smooth experience for them - but their activity is still trackable by you.

Zeelandia case study

"Third Light has always been a reliable system that we can trust. We can store all of our images in one place and people can access them and use them from anywhere. The feedback so far has all been absolutely positive. Chorus really is very intuitive and easy to use but I’ve also been watching the training webinars which are really useful and interesting, and I’m still discovering useful new features every day!"

Natasja Peeters, Management Assistant - Corporate Marketing and Communication – Zeelandia

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Frequently asked questions

The main Chorus application can be branded with your logo and colors, and you can use your own domain name. We also support multiple brands in one site - for example, changing the look and feel for users in different spaces. Also, when you publish files from Chorus, the microsites are completely customizable. If you work with an agency they can make the look and feel pixel-perfect for your brand and even add extra menus or features.

One idea is to connect your social media accounts to Chorus, using Zapier (you can find us in the catalog of over 3000 products that can be connected together). For example, if a loyal customer sends a picture to your social media account with a specific hashtag in Twitter, Instagram or Facebook, you can grab the pictures from their posts and import them to Chorus to start a customer-generated content campaign.

Chorus supports highly configurable metadata, including the ability to add your own text, keyword, dropdown or tree metadata. This is ideal for creating a PIM (Production Information Management) database inside Chorus, where you can find products using your own codes or universal standards like EAN and GTIN numbers. You can import this kind of data from spreadsheets using built-in tools in Chorus, too.

What does it cost?

Add the tools you need to our core system, to suit your own way of working. We offer Chorus as a cloud hosted solution ready for your customers and partners can reach, or you can use it on-premises - the choice is yours.

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Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your company.

Download our free eBook

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