Digital asset management for retail activation and B2C/D2C organizations

Digital retail marketing needs huge volumes of accurate, high-quality product images. Chorus doesn't just distribute activation content - it powers its production, too, meaning everything is controlled in one place.

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  • "Racingfotos.com came to Third Light in 2005 and have never looked backed since. Over the years its functionality has only increased and with it our trust in the product. Third Light has revolutionised our business, giving us far more control in the way our clients use our site. Third Light's team have been brilliant; listening and working with us to improve our business – a team we're glad to have on our side."

    Andy Watts, Racingfotos
  • "When we needed an off the shelf digital platform for sharing our photography we picked Thirdlight. In the 10 years since we've been able to grow and expand our service with ease. Over that whole period I can't remember having any downtime at all and any issues were addressed with speed. Being able to access all the different features of the Thirdlight product without incurring any developer or project management cost has left us able to focus on delivering our core offering."

    Jon - 50-1000 employees business user - G2 Review
  • "The communication and support that has been offered to me has been marked with excellence and a sense of care for the product you offer but also the customers using it."

    Patrick Emerick - Gospel For Asia
  • "The whole system is really easy to use - both as an admin and a user. Users are asking way less questions re help than before, which means it is simple to use and easy to understand... which is great! I would happily recommend Third Light to anyone looking for this kind of service."

    Rachel - Corporate Affairs & Marketing Co-ordinator - G2 Review
  • "Very user friendly and easy to navigate your way around it, we can't imagine working without it as it is a very popular and trusted resource across our regional teams. The customer and IT support you get from the team at Third Light is also fantastic. It has been great value for money in allowing the company to share assets."

    Craig - Creative Lead EMEA - G2 Review
  • "The flexibility to assign roles to various groups within the organisation and provide access accordingly. It fits perfectly with our requirements to have a secure platform that can cater to users within and outside the establishment."

    Administrator in Computer Software - Enterprise 1000+ employees - G2 Review
  • "Third Light has made our digital media easily searchable and much more engaging. We are years ahead of where we were before them."

    The Pittsburgh Penguins
  • "The software is so easy to use and the functionality is great. My customers get their images right away and can download in any format. "

    Kathy Stevenson, Avery
  • "They are always happy and able to help with queries in super fast response time, or to give you some extra training, which helps you to get the best from their product. The online webinars that they have are so insightful. Just a really great company to work with, fun, friendly people with the highest levels of professionalism. Would recommend them to any other business."

    John - Enterprise user (1000+ employees) - G2 Review
  • "If you are searching for a complete digital asset management system, look no further than Third Light. Publishing files directly to social media or to unique URL's, creating Lightboxes and quickly distributing event links are just some of the ways to utilize this powerful yet simple tool! My users are thrilled with the system. I've even received emails from our IT people saying how professional the Third Light team is when their help is needed. "

    Dani Machlis, Ben-Gurion University of the Negev

Digital asset management software reviews - Third Light on G2 Crowd Digital asset management software reviews - Third Light on Trustpilot

How Chorus helps retail and B2C organizations

Team workflows and digital asset management

Streamline team workflows

Chorus helps your team bring new content to life. File syncing means photographers, retouchers and designers can collaborate and agree on files. When they are signed off, assets can be moved instantly to a shared library which protects them from changes.

Managing tagging and metadata - DAM search engines

Control thousands of product shots

Metadata fields can be customized to include SKUs and GTIN product codes for pinpoint-accurate searching. Meanwhile, the system itself can search for multiple combinations of a rich range of criteria - and help you keep on top of changes. You can even use Chorus as a product information database, or PIM.

Publishing digital assets to retail portals

Help your partners self-serve

Public-facing media hubs deliver metadata-rich activation content and consistent brand assets straight into the hands of customers and contacts. Registration-free access means a smooth experience for them - but their activity is still trackable by you.

Zeelandia case study

"Third Light has always been a reliable system that we can trust. We can store all of our images in one place and people can access them and use them from anywhere. The feedback so far has all been absolutely positive. Chorus really is very intuitive and easy to use but I’ve also been watching the training webinars which are really useful and interesting, and I’m still discovering useful new features every day!"

Natasja Peeters, Management Assistant - Corporate Marketing and Communication – Zeelandia

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Frequently asked questions

The main Chorus application can be branded with your logo and colors, and you can use your own domain name. We also support multiple brands in one site - for example, changing the look and feel for users in different spaces. Also, when you publish files from Chorus, the microsites are completely customizable. If you work with an agency they can make the look and feel pixel-perfect for your brand and even add extra menus or features.

One idea is to connect your social media accounts to Chorus, using Zapier (you can find us in the catalog of over 3000 products that can be connected together). For example, if a loyal customer sends a picture to your social media account with a specific hashtag in Twitter, Instagram or Facebook, you can grab the pictures from their posts and import them to Chorus to start a customer-generated content campaign.

Chorus supports highly configurable metadata, including the ability to add your own text, keyword, dropdown or tree metadata. This is ideal for creating a PIM (Production Information Management) database inside Chorus, where you can find products using your own codes or universal standards like EAN and GTIN numbers. You can import this kind of data from spreadsheets using built-in tools in Chorus, too.

What does it cost?

Add the tools you need to our core system, to suit your own way of working. We offer Chorus as a cloud hosted solution ready for your customers and partners can reach, or you can use it on-premises - the choice is yours.

See our prices

Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your company.

Download our free eBook

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