Digital asset management for retail activation and B2C/D2C organizations

Digital retail marketing needs huge volumes of accurate, high-quality product images. Chorus doesn't just distribute activation content - it powers its production, too, meaning everything is controlled in one place.

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  • "The software is so easy to use and the functionality is great. My customers get their images right away and can download in any format. "

    Kathy Stevenson, Avery
  • "Handles video (especially professional video formats) better than any system we've tested (and that includes over 50 DAM solutions). Also handles virtually any other file format used in creative environments. Customer service is superb."

    Chris - VP & Creative Director - G2 Review
  • "Third Light helps us store, organize, share, find and edit media files of all kinds. We especially like the dynamic, faceted search functionality and the very powerful metadata system."

    Hanne Marthinsen, Web Editor, MarkedsPartner AS
  • "I like the attention and personal recommendations from the customer service representatives and assistants. I am consistently impressed by the levels of service. I do not know how they manage it!"

    Ben - Head of ICT, Digital & Resources - G2 Review
  • "The platform is very user friendly. I can make the space I need within my organization with very few issues. If I ever have questions, there is someone there to answer them in a timely manner. Great product, great customer service!"

    Jessica - Creative Director, SME - G2 Review
  • "We have all been very, very pleased with the system. It is close to ideal for our needs, and it has generated wide interest and excitement among many of our clients."

    James Lide, History Associates
  • "I fell in love with Third Light's digital media library. It fit what we needed almost perfectly. I would recommend Third Light to anyone wanting a solid solution without having to pay the price for a TV-studio-level solution."

    Patrick Emerick, Gospel for Asia
  • "As we've grown to over one million assets, I can confidently tell you that the queries are incredibly fast, responsive, and accurate. This is an IT implementation you won't regret. Third Light is extremely stable, highly scalable, and far exceeded our expectations. This support organization is the best I've dealt with in 20 years of IT, hands down. "

    Eric Newsome, Historic Images
  • "As a manager, I appreciate the reporting features – such as number of downloads each month, what the most popular files are, and who is uploading materials. The Third Light system's ability to not only upload and store raw video, but to also play it back, has increased the usage of our videos immeasurably. Our customer service calls have greatly decreased since implementing the Third Light server."

    Shawna Cronan, Digital Media Manager, Compassion International
  • "The customer success team at Third Light is second to none. They consistently demonstrate the willingness to go the extra mile to make you feel confident and assured about Chorus. They evaluated our business challenges and propose solutions. Patient, personable and pro-active. They are also transparent about what's achievable i.e. they do not over-promise and under deliver."

    Harry - National Television Broadcaster (UK) - G2 Review

Digital asset management software reviews - Third Light on G2 Crowd Digital asset management software reviews - Third Light on Trustpilot

How Chorus helps retail and B2C organizations

Team workflows and digital asset management

Streamline team workflows

Chorus helps your team bring new content to life. File syncing means photographers, retouchers and designers can collaborate and agree on files. When they are signed off, assets can be moved instantly to a shared library which protects them from changes.

Managing tagging and metadata - DAM search engines

Control thousands of product shots

Metadata fields can be customized to include SKUs and GTIN product codes for pinpoint-accurate searching. Meanwhile, the system itself can search for multiple combinations of a rich range of criteria - and help you keep on top of changes. You can even use Chorus as a product information database, or PIM.

Publishing digital assets to retail portals

Help your partners self-serve

Public-facing media hubs deliver metadata-rich activation content and consistent brand assets straight into the hands of customers and contacts. Registration-free access means a smooth experience for them - but their activity is still trackable by you.

Zeelandia case study

"Third Light has always been a reliable system that we can trust. We can store all of our images in one place and people can access them and use them from anywhere. The feedback so far has all been absolutely positive. Chorus really is very intuitive and easy to use but I’ve also been watching the training webinars which are really useful and interesting, and I’m still discovering useful new features every day!"

Natasja Peeters, Management Assistant - Corporate Marketing and Communication – Zeelandia

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Frequently asked questions

The main Chorus application can be branded with your logo and colors, and you can use your own domain name. We also support multiple brands in one site - for example, changing the look and feel for users in different spaces. Also, when you publish files from Chorus, the microsites are completely customizable. If you work with an agency they can make the look and feel pixel-perfect for your brand and even add extra menus or features.

One idea is to connect your social media accounts to Chorus, using Zapier (you can find us in the catalog of over 3000 products that can be connected together). For example, if a loyal customer sends a picture to your social media account with a specific hashtag in Twitter, Instagram or Facebook, you can grab the pictures from their posts and import them to Chorus to start a customer-generated content campaign.

Chorus supports highly configurable metadata, including the ability to add your own text, keyword, dropdown or tree metadata. This is ideal for creating a PIM (Production Information Management) database inside Chorus, where you can find products using your own codes or universal standards like EAN and GTIN numbers. You can import this kind of data from spreadsheets using built-in tools in Chorus, too.

What does it cost?

Add the tools you need to our core system, to suit your own way of working. We offer Chorus as a cloud hosted solution ready for your customers and partners can reach, or you can use it on-premises - the choice is yours.

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Need to get buy-in for a DAM?

No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your company.

Download our free eBook

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