Digital asset management for arts & heritage organizations
When you have a hundred stories to tell and little time to do it in, Chorus controls and organizes your valuable media - and gives your teams the smart tools to turn it into a steady flow of content.
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How Chorus helps arts & heritage organizations
Collaborate beyond your team
No two projects are the same, so working with external contributors is common. With no cap on user numbers, adding a freelancer to a workspace with appropriate security levels means you've simply gained a team member.
Find, use and re-use your media
Times, places, subjects, items, ascension numbers, artist names… Chorus allows you to tailor a keyword structure to suit your unique needs. Less time is spent looking for assets, leaving more time to put them to work - and afterwards, usage notes are captured for next time.
Gather and publish content that makes an impact
Finding timely content and driving engagement is easier than ever using smart search features. With curation and preparation workflows driven by built-in comments and cropping tools, teams can publish content across a whole suite of digital channels.
How Chorus helps BAFTA tell their stories
"We need to be able to deliver to our agencies efficiently on the night - so we need Chorus to give us a fast turnaround. I wouldn't be able to do my job without Chorus, not at all."
Claire Rees - Photography Director, BAFTA
Read case study (PDF)Frequently asked questions
DAM software in arts and heritage settings often looks like a database for archiving and retrieving files. Chorus goes further than this. We can help your teams gather and organize content for exhibitions and displays, engage with venues or prepare events and special media programmes. Chorus helps bring people and content together, and supports external consultants and freelancers. It's part of how you create and execute projects as well as a library.
Chorus starts with a standard template of metadata, which is based on IPTC. You can then extend this by adding text, keyword, drop-down and tree metadata as needed (and inside your site, you can vary who sees what according to various rules).
We read and write IPTC and Adobe XMP metadata, so when you move content into Chorus all your existing files will be tagged. If you tag them inside Chorus, the metadata will stay embedded inside those files in other systems, too. If you're not sure what this means, don't worry - you don't have to do anything, and it will just work!
Adding metadata helps bring order and structure to your content - but it can be daunting to do by hand. We can offer fast AI tagging help, either using general purpose tools such as Google Cloud Vision, or with specialists at Imagga, who offer a user-trainable system that can learn to tag subject matter that isn't as well known. Computer-generated tags can be kept separate from human-generated tags so you can use them selectively, too.
What does it cost?
We know that taking forward a great business case for engaging content is vitally important. We can give you plenty of help and meet those demands. We offer discounts for charities and have modular pricing for just the features you are planning to use.
Need to get buy-in for a DAM?
No problem. We've written an eBook on how to create a strong business case for DAM which provides lots of useful tips and guidance to help you get the buy-in you need in your organization.