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Introduction to this section

What is metadata?

Metadata is all data embedded in a digital file.

Metadata can include:

  • Keywords
  • Captions
  • Dates
  • Copyright information
  • GPS location data
  • Data about the device that created the file
  • Expiry and embargo dates
  • Watermarking text
  • Your own, custom fields such as drop-down lists or tree structures.

Metadata can come from well-known standards, such as XMP and IPTC, or from digital cameras using the Exif standard. It can also be completely customized for your site - in Chorus, you can add text, dates, drop-down lists or tree structures of checkboxes, complete with your own dictionaries and presets.

Metadata cannot be accidentally removed

When metadata is added to a file (when the file is 'tagged' with metadata), that data is embedded in the original file and will remain there until it is actively removed. 

Once embedded in a file, metadata travels with it whenever it is transferred between Chorus folders or spaces. It's also embedded in files when they are downloaded.

Metadata makes files more valuable

Adding metadata to a file makes it easier to find, use, and reuse. Thoughtful metadata conventions minimize the manual effort and overheads required of your team, and maximize the use of your digital media library. See our tips for Thinking about metadata

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